Philip VanDusen is sharing his years of brand design experience on YouTube, and doing so with much success. He has served as VP of Design at Pepsico and Old Navy and Executive Creative Director of the global branding agencies Landor Associates and Anthem Worldwide. He’s helped Fortune 100 companies create and revitalize brands, identities, websites, e-commerce platforms and launch new products and businesses. Among his past clients are Procter & Gamble, Gap, Inc., Kraft Foods, Merck, Sysco Foods, GE Honda Aero Engines, Petsmart, National Geographic, Safeway, Chevron, Avery Dennison, and Levis Strauss & Co.
In this 2nd appearance on the podcast, Philip shares insights, tips and advice on building a YouTube channel. He also shares examples of how others are using YouTube to make shifts (aka pivots) in their personal brands.
To date Philip has 130K YouTube subscribers, and it seems he’s just getting warmed up. You may want to take notes.