Personal Branding and Being Genuine

Much of personal branding is about being genuine and authentic.  Much of life is about change.  Often, changes affect ones personality.  The changes I’m referring to, at least for me, come from changing and evolving outlooks on life, humanity and the existence of everything.  Not to say that “I’m evolving,” but let’s say for a moment that our minds and personalities are always evolving, and usually in good ways. In my own mind, changes in outlooks on life, humanity and the existence…

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WordPress Website Maintenance

All websites need to be maintained.  As a WordPress website designer, I’m going to focus here on WordPress website maintenance, but understand that the basic principles apply to websites of all architectures and frameworks.  It’s also good to understand that this is not unique to custom websites.  If you chose to create your own site on something like Wix or Squarespace, they are also doing site maintenance, which is part of why there’s a monthly fee associated with these platforms. …

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Different is Better

One of my favorite quotes is this one. Different is better than better. ––Ryan Clark, Rainmaker FM I share this quote regularly and often.  Some of us recognize and revel in the fact that we’re truly and uniquely different.  Some of us want to be all of this.  I’ve come to learn that the key to reveling in one’s uniqueness lies in being one’s self in every way possible. Today I was inspired to write about this favorite quote of…

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Single-Most-Important-Question Survey Marketing

Single Most Important Question (SMIQ) survey marketing is something I first heard about from an episode of the Smart Passive Income podcast. This particular podcast episode featured SMIQ concept creator Ryan Levesque. I should probably qualify that and say that Ryan introduced me to the SMIQ concept in his book The Ask Formula. Whether or not he actually created this concept, I’m not entirely sure. At any rate, the SMIQ survey marketing is pretty amazing. Here are some key things…

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The Upside Down Homepage Concept

The Upside Down Homepage Concept I was introduced to a really helpful branding concept recently–the Upside Down Homepage. The idea here is to take the traditional homepage design, which consists of things like a welcome message, a brief description of the site, compelling reasons to visit the site, a navigation header menu, and hopefully an opt-in offer, and turn it upside down. An important and proven means of audience building is email list building. Yes social is very important, but…

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Marketing Will Not Get You Clients

Marketing will not get you clients! This is something I heard in a speaker video this morning. It makes sense, although it’s a bit of a shocker statement on the surface. On the surface, it makes you think, “Great! I can stop throwing away good money on marketing.” If only. What it really means is that marketing is only the beginning. Marketing done well will get you prospects, but it’s your ability to provide value and then sell yourself, your…

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