The Upside Down Homepage Concept I was introduced to a really helpful branding concept recently–the Upside Down Homepage. The idea here is to take the traditional homepage design, which consists of things like a welcome message, a brief description of the site, compelling reasons to visit the site, a navigation header menu, and hopefully an opt-in offer, and turn it upside down. An important and proven means of audience building is email list building. Yes social is very important, but…